Privacy Policy
How we collect, use, and protect your personal data at LedgerDigital.co.uk.
Ledger Digital ("we", "us", "our") is committed to protecting your privacy. This policy explains what personal data we collect, how we use it, and the rights you have under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Who we are
This website, https://ledgerdigital.co.uk, is operated by Ledger Digital, a digital marketing agency providing SEO and content services to UK accounting firms. For the purposes of data protection law, Ledger Digital is the data controller for the personal data collected through this website.
If you have any questions about this policy or about how we handle your data, you can reach us using the enquiry form on this website.
What personal data we collect
We only collect data that you choose to give us, or that is generated automatically when you browse the site. Specifically:
- Enquiry and audit form data. When you request a free SEO audit, we collect your website URL and any contact details you provide, such as your name, email address, or phone number.
- Communications. If you contact us, we keep a record of that correspondence so we can respond and follow up.
- Usage data. With your consent, we may collect standard analytics data such as the pages you visit, how long you stay, your approximate location, and the source that referred you. This is collected through analytics cookies only if you accept them.
We do not knowingly collect any special category data (such as health, ethnicity, or political opinions), and we do not collect data from children.
How we use your data
We use your personal data to:
- Prepare and send your free SEO audit and respond to your enquiry.
- Communicate with you about our services where you have asked us to, or where you are an existing client.
- Understand how visitors use our website so we can improve it, using aggregated and anonymised analytics where you have given consent.
- Meet our legal and regulatory obligations.
We do not sell your personal data to third parties, and we do not use it for automated decision-making or profiling.
Legal basis for processing
Under UK GDPR we rely on the following lawful bases:
- Consent. For any analytics or marketing cookies, and for sending you marketing communications. You can withdraw consent at any time.
- Legitimate interests. To respond to a direct enquiry you have made and to provide the service you have requested, balanced against your rights and freedoms.
- Contract. Where you become a client, to deliver the services we have agreed.
- Legal obligation. Where we are required to keep records for tax, accounting, or other legal purposes.
Who we share your data with
We only share your data where it is necessary to run our business and provide our services. This may include trusted service providers who act on our behalf, such as our website hosting provider (Netlify) and, where you have consented, our analytics provider (Google Analytics). These providers process data under our instructions and are bound by their own data protection obligations.
We may also disclose your data if we are required to do so by law, or to protect our legal rights.
International transfers
Some of our service providers may process data outside the UK. Where this happens, we take steps to ensure your data is protected by an adequate level of safeguards, such as UK adequacy regulations or standard contractual clauses.
How long we keep your data
We keep enquiry and audit data for up to 24 months from your last contact with us, after which it is securely deleted unless you have become a client. Client records are kept for as long as needed to provide our services and to meet our legal obligations, typically up to six years after our relationship ends. You may ask us to delete your data sooner at any time.
Your rights under UK GDPR
You have the right to:
- Be informed about how your data is used (this policy).
- Access the personal data we hold about you.
- Have inaccurate or incomplete data corrected.
- Have your data erased ("right to be forgotten").
- Restrict or object to our processing of your data.
- Request a copy of your data in a portable format.
- Withdraw consent at any time where we rely on consent.
To exercise any of these rights, please contact us using the enquiry form on this website. We will respond within one month.
Cookies
We use cookies and similar technologies to make the site work and, with your consent, to measure how it is used. You can accept or reject non-essential cookies at any time through our cookie banner. For full details, see our cookie policy.
How we protect your data
We use appropriate technical and organisational measures to keep your personal data secure, including encryption in transit, access controls, and limiting access to data on a need-to-know basis.
Complaints
If you are unhappy with how we have handled your personal data, please contact us first so we can try to resolve the issue. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK's data protection regulator, at ico.org.uk.
Changes to this policy
We may update this privacy policy from time to time to reflect changes in our practices or the law. The date of the most recent revision is shown at the top of this page. Please check back periodically to stay informed.