Technical SEO for Accountants
The technical foundations Google rewards
Speed, crawlability, structured data and Core Web Vitals. We fix the technical faults that quietly stop accounting firms from ranking, and we explain every change in plain English.
Technical SEO, built
for accountancy sites
The structural work that lets your content and local SEO actually rank, handled end to end.
A complete crawl of your site to surface every issue holding rankings back: broken links, duplicate pages, thin content and indexation gaps.
We tune LCP, INP and CLS, compress assets and cut render-blocking code so your pages load fast on every device.
Clean XML sitemaps, sensible robots rules, canonical tags and internal links so Google can find and index every service page.
AccountingService, LocalBusiness, FAQ and review schema so search and AI engines understand exactly what your firm does and where.
Mobile-first layouts, HTTPS and Core Web Vitals on handheld devices, where most "accountant near me" searches actually happen.
Every fix logged, prioritised by impact and re-checked after release, so nothing breaks silently and progress is measurable.
How we rebuild your
technical foundation
A clear four-stage process, so you always know what we are fixing and why it matters.
We crawl your site the way Google does and produce a prioritised list of what is wrong and what it is costing you.
We rank every issue by impact and effort, so the changes that move rankings happen first, not last.
We make the fixes, or work alongside your web developer, testing each change so nothing breaks.
We re-crawl, confirm the fixes, and keep monitoring Core Web Vitals and index coverage month on month.
Technical SEO from
people who get accountancy
Generic agencies treat your firm like any other website. We build the technical base around the services that win accounting clients.
- We know your industry MTD, Self Assessment, CIS, VAT and R&D: we understand accountancy, so technical work supports the service pages that actually win clients.
- Plain English, always No DA scores or vanity metrics. We tell you what we fixed, why it mattered, and what changed in your rankings and traffic.
- No lock-in, ever Rolling monthly, no 12-month contracts. If the technical work is not paying off, you can walk away.
- Direct access, always You deal directly with the person doing the work, never an account manager passing messages.
Foundations that
paid off
Every client is an accounting firm. Every result is real.
A four-partner practice with a slow, poorly indexed site reached page one for their key local terms within six months of the fix programme.
A faster, fully indexed site gave 12 months of SEO content the foundation it needed, driving significant organic growth across high-intent terms.
A brand-new sole practice launched on clean technical foundations went from invisible to consistent local enquiries in under a year.
Clean foundations are
how AI finds you
The same schema and clean architecture that help Google also help AI tools decide which accountant to recommend.
- Schema markup that labels your services, locations and reviews for machines
- A crawlable, fast site that AI engines can actually read and cite
- E-E-A-T signals: author credentials, qualifications and trust markers
- FAQ structure that answers the exact questions prospects ask AI tools
our accountancy SEO
Each service stands alone or works as part of a full campaign. Browse the others, or see how they fit together on our main SEO page.
Monthly SEO content mapped to the UK tax calendar, written by people who understand accountancy.
Learn moreGoogle Business Profile, the Map Pack and "accountant near me", owned in your town.
Learn moreGet your firm cited when prospects ask ChatGPT, Gemini and Perplexity for an accountant.
Learn moreTechnical SEO questions
The questions accounting firms ask us most about technical SEO.
Many technical fixes, such as faster page speed, resolving indexing issues and adding schema, can take effect within a few weeks because Google recrawls the improved pages quickly. Fuller ranking gains typically build over the first 90 days as the cleaner foundation supports your content and local signals.
You can handle some basics, like fixing broken links and writing page titles. Deeper work, including Core Web Vitals, render-blocking code, crawl budget and structured data, usually needs specialist tools and careful developer work to get right without breaking the site.
Yes. Schema, or structured data, helps Google and AI engines understand your services, locations and reviews. For accountants it supports rich results and makes your firm easier to cite in AI answers, which generic competitors often overlook.
No. Technical SEO is structural work on how your website performs and how search engines read it. It does not touch the conduct rules from bodies like ICAEW and ACCA that govern the claims you make and client confidentiality.
Want to know what's
holding your site back?
Get a free, plain-English technical SEO audit for your accounting firm. No jargon, no obligation.